The Apple Watch has been out for a few years now and only until now have real figures surfaced. With the last quarter, Apple revealed that the sales for Apple Watch Series 1 and Series 2 were a “magnificent success” and it is estimated that Apple sold around 4.6 million devices in the fourth quarter of 2016, this is a slight increase from the fourth quarter of 2015 where Apple sold 4.1 million devices.
While Apple is seeing a massive increase in sales, Fitbit is seeking a big decline in sales, this is very likely due to the latest Apple Watch Nike+ with GPS, which is also waterproof. Fitbit has had one of the “largest declines ever” in the fourth quarter of 2016, it’s sales in Q4 2015 were 8.4 millon, they are now 6.5 million. The company’s market share has also dropped from 29% to 19.2%
All this information has come from IDC, which have researched into the sales of wearables, sales figures and market share per quarter.
Quote from IDC
Apple Watch Series 1 and Series 2 proved to be a magnificent success for the company as it was the company’s best quarter ever in the wearables market. The lower entry price point and the inclusion of GPS on the Series 2 along with a completely revamped user interface have helped the company grow its presence. Apple is one of the few companies that has been able to quickly refocus its watch to gain traction in the consumer market and has also been leading the charge on introducing the smartwatch category to the commercial segment.