Amazon invented its own holiday/sales day and hey its Amazon, they can and it works. The first Prime Day launched in July 2015 in honour of the company’s 20th anniversary. The last Prime Day took place on the 15th and the 16th of July 2019. But due to ongoing demand and just the complications with the coronavirus, hosting a massive sales day probably wasn’t the best idea.
Amazon came out and delayed Prime Day in July, and said the safety of its employees is important and that Prime Day this year will take place “later than usual.”
The Verge has managed to get hold of an internal email, stating that Prime Day will take place on the 13h October. Public details are to be shared this Sunday on the 27th September. The Verge asked Amazon about this email and they just said “Stay tuned for more details on Prime Day.”