Ford put its new all electric truck, the F-150 Lighting up for pre-order around three weeks ago and the company gained 44,500 pre-orders in 48 hours. By comparison, when the Cybertruck went up for pre-order, Tesla had 250,000 orders in the first five days.

Jim Farley, CEO of Ford spoke to the New York Times this week about the F-150 Lightning and said that the pre-orders had already hit 100,000.

The F-150 Lightning will be built in the US, at a brand new factory in Michigan. It will go on sale in the US only in spring 2022, starting at $39,974 (£28,200) and it can be reserved here for $100.