Nissan has stopped producing any cars under the Datsan brand and the company has confirmed it this week. The brand was resurrected around nine years ago to function as a more budget option mainly for emerging markets. Nissan also says that part of the shutting down of the brand, it’ll allow the company to focus on “core models and segments that bring the most benefit to customers, dealer partners and the business”.
Nissan has also said that while Datsan has been shut down and production has stopped – Nissan will sell what stock it has left of the Datsun Go, Datsun Go+ and Datsun Redigo as well as provide any service and after sales care to owners. Nissan had a factory for Datsan in Chennai, India and it was shut down earlier this month.
“We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support.”
Nissan stopped using the Datsan brand here in the UK, back in 1984 when the original Micra was launched.