Ford has this week revealed a new luxury trim level for the Puma crossover. The new ‘Vivid Ruby Edition’ will sit just below the Puma ST and offer more luxury features as well as an exclusive exterior paint colour, which is also called ‘Vivid Ruby’ and this is the only colour available.
The new model only comes in one colour, the ‘Vivid Ruby’ metallic paint, contrasting black roof, black door mirrors and rear spoiler. There are also 18-inch black alloy wheels, LEDG headlights, front and rear parking sensors and rear-view parking camera system.
Ford is still offering the ST-Line Vignale and the new Vivid Ruby model will sit above that, with it also having ST-Line styling, complete with sports suspension.
In terms of engines, every Puma on sale at the moment besides the ST is only a mild-hybrid and this is no different. It comes with either a 1.0-litre petrol engine with either 123bhp or 153bhp. There is a six-speed manual available, but pay a bit more and you can get the seven-speed automatic.
Inside, Ford has loaded it up with tech, such as heated front seats and a heated steering wheel, wireless charging for phones, 12.3-inch touchscreen for the infotainment which runs the slightly older SYNC3 system – but it lets you run Apple CarPlay and Android Auto.
Prices are from £29,770 for the manual and rise to £32,300 for the 153bhp engine, with automatic gearbox. The new Puma Vivid Ruby Edition is available to pre-order now in the UK with no word on when deliveries will start, most likely in 2023 now.