Earlier today, Apple announced a few new products, price changes and also a new app. But one of the most intriguing is the new Product Red iPhone 7.

Tim Cook did mention in the press release that Apple and the charity backed by Bono have been working together for 10 years, in that time Apple has helped contribute around $130 million in special edition red products, from iPad cases, iPods Beats headphones and now iPhones the company has certainly helped a lot to the cause.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

Tim Cook, Apple CEO

When can I buy it?

The new red iPhone 7 and iPhone 7 Plus will be available from Friday 24th March in the 128GB and 256GB models only, starting at £699 / $749 for the smaller iPhone 7.

Source: Apple Newsroom