In a recent study from MBLM about brand intimacy, which takes a look at what emotional connections people have with certain brands and companies – Apple has come first for the study this year in the tech industry section.

In the same study last year, YouTube came first – but in overall brand intimacy, Apple did come behind Disney and Amazon. Ford came 4th overall.

Also, the study did show that for consumers aged between 18-34, Apple came at 7th in all brands in the US, but still was 1st in the technology category.

Source: MBLM