This week – Amazon has finally launched it’s Dash buttons here in the UK, the online retailer has been targeting the UK supermarket space for a while with it’s various outlets such as Prime Now which offers same or next day delivery in major cities. Amazon Fresh is practically targeting the supermarkets offering fresh vegetables and fruit for delivery.

The new Dash buttons, which have been out in the US since March last year, offer very quick access to order an item which runs out, such as tissues, washing machine powder and cosmetics and to make these buttons, Amazon has partnered with a wide range of the top brands in the UK – including Kleenex, Fairy, Olay. Gillette and many more. Amazon have said that around 40 brands in the UK have signed up.

Amazon is selling the buttons for £4.99 each, although as soon as you make your first order the amount will be added in credit.