Apple announced the new AirTags today at its media event online, from Apple Park. These have been rumoured for a number of years now and offer tracking in the Find My app on iOS, iPadOS and macOS. The small pucks can be put inside Apple cases and engraved too.

Using the U1 chip to locate them, AirTags will guide you towards them using your iPhone and direct you towards it using sounds and haptics. The U1 chip has been in the iPhone since the iPhone 11 and is a more accurate way of locating something, it works in the HomePod mini too to detect when a device is close to it and then show relevant information.

Apple say the Find My network is fully end-to-end encrypted so only you have access to your AirTag’s location data. Plus, no one, including Apple. Apple says that this system has measures in place to make unwanted tracking not possible, as they are designed to track keys, bags and things and not people. The battery inside is removable and lasts a year and AirTags are IP67 rated.

Apple will be selling one individual AirTag for £29 / $29 and a pack of four will be £99 / $99. Orders start on 23rd April at 1pm UK time.