Facebook Inc, the company not the social network is being rebranded to Meta. The news was revealed by Zuckerberg during a keynote from the company’s Connect event. Facebook, the social network is still retaining the same name, along with its subsidiaries, WhatsApp, Instagram and Messenger. The Oculus brand will be retired in due course, instead taking on the Meta branding.

The brand Facebook has bad connotations, its reputation has diminished not just in the US and Europe, but across the world. The company is looking to move away from everything being driven by Facebook. The Meta brand points towards a new ‘metaverse’, which means everything will shift towards augmented and virtual reality experiences.

Outside the company’s headquarters, the old ‘thumbs up’ symbol has now been replaced with the new Meta logo.