According to a local report from Leiphone, Chery is considering launching the Omoda and Jaecoo brands domestically in China, after the two brands have had played a big role in the groups export business, with exports accounting for 70% of Chery's total sales in August.

So far in 2026, local domestic sales for Chery have been dropping, while its export business has been gaining momentum. So far in 2026, the Jaecoo 7 was the UK's best selling car in March, the electric Jaecoo E5 was the third best selling EV in August and the Jaecoo 7 was launched in Germany in February.

Chery's total sales for 2026, from January to August are actually up, rising by 10% to just under 2 million vehicles. Exports alone have powered a large proportion of this, rising by 68% to 1.3 million cars. While domestic sales in China dropped significanlty by 38% to 570,000 cars.

According to the report, Chery would look to target the premium end of the market with Omoda and Jaecoo locally. Although, this does add some confusion, as so far, the primary source for new cars for the two brands has been from existing Chery models.

The Jaecoo 7, arguably the best performing model the group has exported so far, was originally offered as both a Chery and Chery Fulwin in China, the Omoda 9 under Exceed, Omoda 5 under Chery and the recent Omoda 7 was originally launched as an export only model, then later sold in China as the Chery Tiggo 7L.

Quite exactly what Chery will do in terms of the model lineup for Omoda and Jaecoo in China, remains to be seen.