According to Bloomberg’s Mark Gurman, Apple is getting ready to launch a new colour option for the iPhone 14 very soon. Gurman shared a tweet this week which said a new colour option is “imminent.” Pretty much a year ago, Apple launched the green iPhone 14 and the year before that, in April 2021 Apple launched the purple iPhone 12.

Every year for the past few years, Apple has launched a new colour option for certain iPhone models around six months after the initial launch of the model. This is to drive sales and boost interest in the model as it comes to half its lifecycle, before the next models launch in September.

Nearly a year to the day after the announcement of the green iPhone 13, a new iPhone 14 color is indeed imminent.

— Mark Gurman (@markgurman) March 6, 2023

According to MacRumors, Apple is getting ready to host a product briefing with reporters today (Tue 7th March) about the new colour, which is reported to be yellow.

Stay tuned to the interface for all the latest if and when this new colour is available.