2023-08-30 19:48
Automotive
Alex Lowe

BYD to drop the ‘Build your dreams’ slogan

BYD to drop the ‘Build your dreams’ slogan

__wf_reserved_inherit

BYD is still a very new brand here in the UK and Europe and if there is anything that’ll put potential buyers off, it’s a strange name for a car company. BYD is a huge Chinese battery manufacture and has only recently started to bring its cars to the UK and Europe. The brand name actually stands for ‘Build your dreams’ and this has had some controversial takes from car journalists as well as potential customers of the brand.

“I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging.”

Tim Bryant – BYD European Customer Experience Manager

BYD has revealed that the ‘Build your dreams’ slogan will be removed from the Atto 3 and Seal, but the Dolphin hatchback will retain the slogan. The Dolphin has the lettering stamped into the tailgate, so removing it like on the other models wouldn’t be cost effective. We might have to wait for the refresh for this to be removed.

Alex Lowe

BYD to drop the ‘Build your dreams’ slogan

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

Other Posts

Volkswagen Amarok on sale now in the UK
New updated Volkswagen Amarok now on sale now in the UK, now sitting on a shared platform with Ford
Volkswagen Up! GTI
The Volkswagen up! bows out gracefully
Since being revealed back in 2011, Volkswagen has now decided to discontinue the iconic city car
Tesla Model Y facelift not coming in 2024, says Elon Musk
Tesla CEO Elon Musk has confirmed on X that a refresh for the Model Y is not going to come in 2024