BYD to drop the ‘Build your dreams’ slogan

BYD is still a very new brand here in the UK and Europe and if there is anything that’ll put potential buyers off, it’s a strange name for a car company. BYD is a huge Chinese battery manufacture and has only recently started to bring its cars to the UK and Europe. The brand name actually stands for ‘Build your dreams’ and this has had some controversial takes from car journalists as well as potential customers of the brand.

“I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging.”

Tim Bryant – BYD European Customer Experience Manager

BYD has revealed that the ‘Build your dreams’ slogan will be removed from the Atto 3 and Seal, but the Dolphin hatchback will retain the slogan. The Dolphin has the lettering stamped into the tailgate, so removing it like on the other models wouldn’t be cost effective. We might have to wait for the refresh for this to be removed.

Alex Lowe

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

Other Posts

Ford reveals pricing for new E-Transit Custom in the UK, starting from £52k
New upcoming Ford E-Transit Custom is going to cost from £52,000 in the UK with 82.5kWh battery pack
Netflix will shut down its DVD rental service in September
After 25 years, Netflix will close its DVD business
Ubiquiti announces new UMR-Ultra for $129
New UnIFi Mobile Router Ultra offers 4G LTE at a cheaper price
iOS 18 will bring support for Adaptive Lighting to Matter lights
The next version of iOS, when it drops in September will allow Adaptive Lighting to work with Matter lights