2023-06-27 19:14
Automotive
Alex Lowe

Fiat announces plans to no longer make grey cars

Fiat announces plans to no longer make grey cars

__wf_reserved_inherit

This week, Fiat has revealed that going forward, it’ll not be manufacturing cars in grey, promoting the colours of Italy instead. Here in the UK, grey is the most popular colour for a car so it is a bold move to stop offering it, but the company is going for a more vibrant look, which is good as the UK car market looks positively dull in terms of colours.

“We broke the rules: we decided to stop the production of Fiat grey cars. This is challenging and disruptive and it is aimed at further reinforcing Fiat’s leadership as the brand of joy, colours and optimism. This choice further communicates to people the new ‘dolce vita’ values and the Italian DNA embodied by the brand.”

Olivier Francois, Fiat CEO

Starting with the upcoming Fiat 600, which will go on sale later this year Fiat will start offering it in new shades named after the colours of Italy. The colours will represent the sea, sun, earth and sky from the country. Fiat offers the 500, 500e, 500x, Panda and Tipo all of which now come in new colours, white, orange, red, blue, green, gold and black.

According to the Society of Motor Manufacturers and Traders (SMMT) grey is specced on more a one in four cars in the UK.

By 2030, Fiat will be going all electric and only has the one EV model on sale, the 500e.

Alex Lowe

Fiat announces plans to no longer make grey cars

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

Other Posts

Ora Funky Cat EV will cost £30,495 in the UK when it launches later this year
GWM to being the Ora Funky Cat to the UK this Autumn, with prices from £30,495
A factory worker assembling a white Bentley Bentayga SUV on a production line, with its hood open and cables connected. Other vehicles and bright overhead lights are visible in the background.
Bentley will be stopping car production in the UK for one month, joining JLR
Joining other car factories in the UK, Bentley is now the latest to pause production
Fiat reveals pricing for the new 600e, will be from £32,995
New all-electric Fiat 600e will be priced from £32,995 in the UK with customer deliveries to start in early 2024
A red Tesla Model 3 Highland is parked in front of a dark red and black gradient background. The car features smooth curves and large, reflective alloy wheels. The lighting highlights the vehicle's aerodynamic shape.
Tesla announces new refreshed Model 3
New refreshed Model 3 has been revealed and offers a comprehensive facelift and cleaner cabin