2020-10-12 15:16
Automotive
Alex Lowe

Ford drops diesel Fiesta from the UK lineup due to low sales volumes

Ford drops diesel Fiesta from the UK lineup due to low sales volumes

There is slowly a steady decline on diesel cars here in the UK, with the preference becoming mild hybrids and fully electric vehicles. Earlier this year Skoda dropped the diesel versions of the Kamiq due to poor demand and Seat did the same with the Ibiza and Arona as customer demand for the diesel versions was low. Now this week, Ford has axed all diesel versions of the Fiesta in the UK due to what the company is saying is “very, very low” demand for the variant.

Earlier this year in June, Ford introduced a new mild hybrid version of the Fiesta. The car uses the hybrid system uses a 48v belt driven starter and generator to supply a small boost of power for the engine in this instance, 15lb ft of torque extra. It uses the 1.0-litre Ecoboost engine and comes in 122bhp and 153bhp versions, starting at £19,860. When this version was launched Ford said that diesel versions of the Fiesta would be around 9% of the total Fiestas sold. Autocar spoke to Ford and the spokesperson confirmed that demand for diesel Fiestas has been “very, very low”.

As of writing, the Fiesta, Puma and new Kuga all have mild hybrid option with the Mustang Mach E being the only BEV Ford currently makes.

Alex Lowe

Ford drops diesel Fiesta from the UK lineup due to low sales volumes

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

Other Posts

Fiat launches new in-house E-Ducato Cargo Box
Fiat launches new off the shelf option for the E-Ducato, fitted with a Luton style body
GWM to launch Haval SUVs in the UK next year
Great Wall Motor, the company behind the Ora 03 is going to launch more vehicles to the UK in 2025
BYD publicly calls out US and EU for being worried about EVs from China
BYD CEO publicly questions why US and EU are so worried about new EVs coming from China
Chevrolet Bolt Discontinued
Chevrolet will be discontinuing the Bolt again in 2027
New Chevrolet Bolt to be removed from sale by 2027