2015-07-15 12:47
Opinion
Alex Lowe

Opinion: Windows Phone has promise, but no incentive to switch

Don’t get me wrong, Windows Phone is a very good platform with great Xbox and Office integration, and with better apps coming all the time. But that’s something that is a huge problem with getting customers on board with the device. Apps. Despite the hardware being very good with the funky orange and green hues, it has promise, but hardly any consumer interest. Personally I use a large amount of Google apps on my iPhone such as AdSense for A&T Tech and the YouTube Creator Studio – none of these and the others that I rely on are on the platform. So Windows Phone could be my daily driver, with the new integration with Windows 10 but the apps aren’t there.

Just recently, Microsoft cut 7,800 jobs in the phone side of the business, but Satyna Nadella insisted that it wasn't giving up on it.

Windows 10

We have covered Windows 10 at lot on this site and it is going to be a huge hit come July 29 but Windows Phone needs more than just Office and a few more apps, it needs developers actually interested in the platform to make any decent contributions to the platform. But they will only develop for it if it has more market share, but for it to have that it needs more apps. Vicious circle.

Again – don’t get me wrong, Windows 10 Mobile does bring some interesting and useful features with it such as Cortana, it is one of the best features on Windows Phone, with awesome reminder features and witty comebacks but the fact that it is coming to iOS and Android some time soon – this isn’t really exclusive anymore.

Overall, Microsoft is trying with the platform. Since 2011 when it was introduced, it as only climbed to 3% market share – but until it has decent apps I don’t think it will even be an option for most people.

Alex Lowe

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

Other Posts

Ford tells EV customers to stop using its free Tesla Supercharger adapters
Ford's advises to stop using its NACS adapters for Tesla Superchargers, replacements will be shipped out for free
No, demand for diesel cars is not higher than EV
Data released from the SMMT today revealed some interesting figures, but it can be skewed in different directions
New facelifted Hyundai Ioniq 6 could launch in 2025
Refreshed Hyundai Ioniq 6 EV could arrive in 2025 with larger battery and design changes. The car could also go on to be manufactured in the US.
Ubiquiti launches new G6 Bullet camera
Ubiquiti launches new upgraded UniFi G6 Bullet camera for UniFi Protect