According to a recent report, shipments of the Apple Watch were up by 19% in 2020, when compared to the year before. Apple shifted 28.4 million in 2019 and 33.9 million in 2020. Most other companies offering smart watches actually saw decline in shipments except from Huawei.

“Impacted by the COVID-19 pandemic, global smartwatch shipments in Q4 2020 saw a slight YoY decrease to book an almost flat 2020, according to Counterpoint Research’s latest Global Smartphone Shipments Tracker. In a year where annual growth inched forward at only 1.5%, Apple maintained its solid number one position and [a 19% growth in shipments] increased its market share by 6 percentage points, helping shift the overall market closer to the premium segment.”

Counterpoint Research

Samsung and Fitbit both saw declines between 2019 and 2020, Fitbit saw a -4% drop year over year and Samsung saw a -1% drop. The latest Apple Watch models, the SE and Series 6 made up 40% of Apple Watch sales in Q4 2020.