Last week, Twitter CEO Elon Musk hit out against Apple publicly after the company had stopped running advertising on the social media platform. Musk accused Apple of hating free speech and that the company was making new demands about the moderation on Twitter. Musk also claimed that Apple was threatening to remove Twitter from the App Store.
However, within a few days of saying all this, Apple CEO Tim Cook and Elon Musk met up at Apple Park and everything has since been resolved. Musk made it clear that Cook said that Apple was never going to remove Twitter from the App Store.
The news today came via a two-hour Twitter Spaces chat, which Musk took part in. During the chat, Musk said that Apple has now “fully resumed” advertising on Twitter. Apple is reported to be spending around $100 million per year on advertising on Twitter.