2017-01-04 16:30
Technology
Alex Lowe

Apple Watch mini store at Selfridges shuts down

Apple Watch mini store at Selfridges shuts down

When the first Apple Watch was launched back in 2015, the marketing Apple did was immense. Everywhere you looked for a few months the Apple Watch was everywhere, on magazine covers and also in London, Selfridges had an exclusive area within the store for the Apple Watch alone. Located on the first left in the huge Wonder Room – which is a 19,000 square foot hall dedicated to jewellery and luxury watches.

This news comes at a complete surprise, with no rumours and no warnings to the decision. The mini store Selfridges made sense when Apple was offering the 18-karet gold versions, but with Apple Watch Series 2 the most expensive watch is now around £1,000 and is made of ceramic.

Sales were probably no where near to what Apple expected, hence the reason to close the store.

Alex Lowe

Apple Watch mini store at Selfridges shuts down

Alex Lowe is the owner and editor of the interface and started the website in 2013. He publishes the majority of the content on the website, hosts the three podcasts and the runs the YouTube channels. Alex has a professional background in computer networking, FWA and WiFi.

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