Genesis is, if you weren't following along at home - the luxury brand in the Hyundai Motor Group, which encompasses Hyundai, Kia and Genesis. Genesis has been selling cars in the UK since 2022 and its about to make its mark on the performance EV sector. The GV60, a car which we have reviewed here at the interface and loved, is going to get a super performance variant, sitting underneath the Magma performance brand that Genesis has created. The new GV60 Magma is going to enter official production later this year and should arrive in the UK in 2025.

The Genesis GV60 Magma is set to accommodate the performance running gear from its related cousin, the Hyundai Ioniq 5 N - both of which sit on the group's well regarded E-GMP platform. This means we can expect a 89kWh battery and 641bhp powertrain with dual motors. The Ioniq 5 N also has 278 miles of range and 0-60mph in 3.4 seconds and it is likely the GV60 version will get somewhere near these figures.

Tyrone Johnson, the vehicle development chief spoke to Autocar and said:

“They will be built for the gentleman driver. This is not just about speed: it is about driving from A to B in an exciting, enthusiastic way. Speed is becoming much less important: it is no longer the one and only thing. We do not want to think about power, or push for specific power figures. This car will have enough power, probably more than owners will ever use. The characteristics of a car are not just made by the powertrain. Software is probably now just as important. We can create motion cues, like the gearchanges and engine noise, as a sense of communication. It is more than just a fun gimmick.”

Genesis will launch the GV60 Magma version first and this could hit dealers by 2025. The brand has also said that every single model in the lineup will get a Magma edition, which is something to look forward to. It is also understood that this means only EVs will come from this brand, as Genesis is only going to be launching new EVs in Europe from 2025 onwards.

The price is something we don't know about yet. The entry level GV60 is around £54,000 and up to £77,000 for the Sport Plus. Prices could be from £90,000 onwards, but this remains to be seen.