Apple announced the Pro Display XDR and the new Mac Pro at WWDC last year, to some criticism regarding the price of the monitor as also, the price of the stand. Regardless of the price of the stand, Apple pitched the £4,599 monitor as a reference monitor and those from the likes of Sony cost around $40,000 and can’t be left on for very long. The Mac Pro and the Pro Display XDR went on sale at the end of last year.
This week, the The Society for Information Display announced that Apple has won the award titled; ‘Displays of the Year’ for the Pro Display XDR alongside Samsung and BOE who both also won the award. Samsung won the award for its foldable display and BOE wont for a dual-cell LCD display.