2020 was an unusual year by all accounts and on the iOS App Store, last year saw a record of spending due to regional lockdowns, stay at home advice and more. Just over the holiday period and Christmas last year, spending on and in iOS and Android apps totalled an estimated $407 million (£297.6 million) which is up by over a third when compared to the sane time frame as 2019.
These numbers come from Sensor Tower, an analytics firm specialising in this area.
2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued on Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor Tower Store Intelligence estimates.
Mobile spending on Christmas comprised 4.5 percent of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27. The majority of the holiday spending was on mobile games, which climbed 27 percent from $232.4 million on Christmas 2019 to $295.6 million this year.
Sensor Tower also said that iOS users tend to spend more than those on Android.
Apple’s App Store captured the bulk of the spending between the two platforms. It saw 68.4 percent of the spending, or $278.6 million, up 35.2 percent Y/Y. Google Play saw $129 million in revenue, up more than 33 percent Y/Y.
Source: Sensor Tower