As predicted by Bloomberg’s Mark Gurman, Apple has now revealed a new cooler option for the iPhone 14 and iPhone 14 Plus. Both phones are now available in a bright yellow colour, but no colour changes have been made to the iPhone 14 Pro and iPhone Pro Max. Alongside the new colour for the phones, Apple has also released some new colours for the silicone cases.
Apple says that the iPhone 14 and iPhone 14 Plus in yellow will be available for pre-order later this week on Friday, with general availability in stores on Tuesday 14th March. The new yellow colour joins the rest of the lineup, with Midnight, Starlight, (PRODUCT)RED, Blue, and Purple.
Every year for the past few years, Apple has launched a new colour option for certain iPhone models around six months after the initial launch of the model. This is to drive sales and boost interest in the model as it comes to half its lifecycle, before the next models launch in September.