CEO of Volkswagen Passenger Cars, Thomas Schäfer has today revealed that later this decade, the Seat brand will no longer produce cars and no new models would be developed going forward. The Seat brand won’t go away and it’ll be used for other forms of mobility, most of which are yet to be announced. The company already has the MÓ 125 electric motorbike and this expansion could mean very small cars and e-scooters.
Schäfer today said that “The future of Seat is Cupra.” and that it would prohibitive to keep both brand producing cars for the mainstream car buying public. Since being introduced just five years ago, the brand has expanded from making performance Seat models, to its own bespoke cars such as the Cupra Formentor and the Cupra Born. The company also has some more electric models planned in the pipeline, including its own version of the Volkswagen ID.2.
Schäfer has also mentioned that the Volkswagen Group has an ongoing commitment to Spain, it’ll be investing in a new €10 billion EV battery factory in Valencia, for example.