Tag: Rover

History: When Rover Met BMW

At the beginning of the year 1994, Rover Group was sold to BMW for £800m (£1.3b in 2022). Behind the scenes, the Germany company was really only after Land Rover, but was told the two weren’t going to be sold separately. Over the six years Rover was answering to BMW, millions of pounds of investment was poured into the British company, without a significant profit to be made. BMW also […]