Yesterday, Netflix revealed its long awaited cheaper plan, now supported by adverts. The new base plan is called ‘Basic With Ads’ and is capped at 720p quality and Netflix makes you pay upwards of £10.99/$15.49 for 1080p plus. The new plan is supported with adverts that are sprinkled inbetween what you are watching, whether that be TV shows or movies.
Netflix says the adverts will be placed at a rate of four and five minutes of ads per hour. Each ad itself will be around 15-30 seconds in length and can be played before and during any TV shows and movies users watch. However, Netflix has said that due to licensing restrictions, not all content on the platform will be available to subscribers on the new ad-supported plan.
Netflix has also specifically said that “Ads will not be shown on Kids profiles.”
Netflix is charging £4.99/$6.99 for the new plan and will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. It is scheduled to go live on 3rd November at 9am PST.